Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/23294Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Loureiro, S. M. C. | - |
| dc.contributor.author | Le Bellego, G. | - |
| dc.contributor.editor | Fortin, D., and Ozanne, L. K. | - |
| dc.date.accessioned | 2021-10-06T14:09:06Z | - |
| dc.date.available | 2021-10-06T14:09:06Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.isbn | 978-0-473-37660-4 | - |
| dc.identifier.uri | http://hdl.handle.net/10071/23294 | - |
| dc.description.abstract | The current study aims to analyze the effect of both brand authenticity and brand reputation on brand attachment considering the automotive sector. A sample of 376 participants, members of car brand communities, collaborate in a survey. Findings reveal that the perception of authenticity could be more effective than brand reputation on enhancing brand attachment. However, the effect could depend on the car brand strategy. Limitations and suggestions for further research are also provided. | eng |
| dc.language.iso | eng | - |
| dc.publisher | University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law | - |
| dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | - |
| dc.rights | openAccess | - |
| dc.subject | Brand authenticity | eng |
| dc.subject | Corporate brand reputation | eng |
| dc.subject | Brand attachment | eng |
| dc.subject | Automotive industry | eng |
| dc.title | Brand authenticity versus brand reputation: Automobile sector | eng |
| dc.type | conferenceObject | - |
| dc.event.title | Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 | - |
| dc.event.type | Conferência | pt |
| dc.event.location | Christchurch, New Zealand | eng |
| dc.event.date | 2016 | - |
| dc.pagination | 430 - 436 | - |
| dc.peerreviewed | yes | - |
| dc.journal | Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era | - |
| degois.publication.firstPage | 430 | - |
| degois.publication.lastPage | 436 | - |
| degois.publication.location | Christchurch, New Zealand | eng |
| degois.publication.title | Brand authenticity versus brand reputation: Automobile sector | eng |
| dc.date.updated | 2021-10-06T15:07:47Z | - |
| dc.description.version | info:eu-repo/semantics/publishedVersion | - |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-31439 | - |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais | |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| conferenceobject_31439.pdf | Versão Editora | 141,39 kB | Adobe PDF | Ver/Abrir |
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