Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/22777
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Loureiro, S. M. C. | - |
dc.contributor.author | Correia, C. | - |
dc.contributor.author | Guerreiro, J. | - |
dc.date.accessioned | 2021-06-18T15:47:38Z | - |
dc.date.available | 2021-06-18T15:47:38Z | - |
dc.date.issued | 2020 | - |
dc.identifier.issn | 1976-8699 | - |
dc.identifier.uri | http://hdl.handle.net/10071/22777 | - |
dc.description.abstract | Virtual Reality is based on three key characteristics: immersion, interactivity (Boyd & Koles, 2018). Firstly, when exposed to a virtual environment, the individual experiences the sense of immersion or presence within that environment. The user feels like being there and escaping or becoming isolated from the real world. Beside immersion, VR provides a very dynamic environment (Loureiro et al., 2019), which is important to create consumer involvement. Hence, the current study explores antecedents of emotions and purchase intention in virtual supermarket setting. | eng |
dc.language.iso | eng | - |
dc.publisher | Global Alliance of Marketing and Management Associations | - |
dc.relation | UID/GES/00315/2013 | - |
dc.rights | openAccess | - |
dc.subject | Emotions | eng |
dc.subject | Purchase intention | eng |
dc.subject | Virtual reality | eng |
dc.subject | Mental imagery | eng |
dc.subject | Product involvement | eng |
dc.subject | Presence | eng |
dc.subject | Virtual supermarket setting | eng |
dc.title | Virtual supermarket setting: Exploring antecedents of emotions and purchase intentions | eng |
dc.type | conferenceObject | - |
dc.event.title | 2020 Global Marketing Conference at Seoul | - |
dc.event.type | Conferência | pt |
dc.event.location | Seoul | eng |
dc.event.date | 2020 | - |
dc.pagination | 468 - 472 | - |
dc.peerreviewed | yes | - |
dc.journal | 2020 Global Marketing Conference at Seoul Proceedings | - |
degois.publication.firstPage | 468 | - |
degois.publication.lastPage | 472 | - |
degois.publication.location | Seoul | eng |
degois.publication.title | Virtual supermarket setting: Exploring antecedents of emotions and purchase intentions | eng |
dc.date.updated | 2021-06-18T16:50:21Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.15444/GMC2020.04.06.04 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.subject.ods | Indústria, inovação e infraestruturas | por |
iscte.subject.ods | Produção e consumo sustentáveis | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-77482 | - |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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conferenceobject_77482.pdf | Versão Editora | 234,83 kB | Adobe PDF | Ver/Abrir |
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