Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/22775Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Souto, D. | - |
| dc.contributor.author | Oliveira, P. | - |
| dc.contributor.author | Loureiro, S. M. C. | - |
| dc.date.accessioned | 2021-06-18T15:27:38Z | - |
| dc.date.available | 2021-06-18T15:27:38Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.issn | 1976-8699 | - |
| dc.identifier.uri | http://hdl.handle.net/10071/22775 | - |
| dc.description.abstract | Virtual Reality (VR) applications are growing into an increasing market size, with VR technologies being used in manufacturing, medicine, art, navigation, education and gaming (Loureiro, Guerreiro, Eloy, Langaro & Panchapakesan, 2019). In sports industry, the adoption of VR is still in a very early stage, despite being acknowledged as a promising technology for various applications, among them, improving fans´ experience while watching sports games (Kim & Ko, 2019). | eng |
| dc.language.iso | eng | - |
| dc.publisher | Global Alliance of Marketing and Management Associations | - |
| dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | - |
| dc.rights | openAccess | - |
| dc.subject | Virtual reality | eng |
| dc.subject | Extended tam | eng |
| dc.subject | Sports marketing | eng |
| dc.subject | Football | eng |
| dc.title | Exploring the factors that lead the adoption of virtual reality technologies among football fans | eng |
| dc.type | conferenceObject | - |
| dc.event.title | 2020 Global Marketing Conference at Seoul | - |
| dc.event.type | Conferência | pt |
| dc.event.location | Seoul | eng |
| dc.event.date | 2020 | - |
| dc.pagination | 841 - 842 | - |
| dc.peerreviewed | yes | - |
| dc.journal | 2020 Global Marketing Conference at Seoul Proceedings | - |
| degois.publication.firstPage | 841 | - |
| degois.publication.lastPage | 842 | - |
| degois.publication.location | Seoul | eng |
| degois.publication.title | Exploring the factors that lead the adoption of virtual reality technologies among football fans | eng |
| dc.date.updated | 2021-06-18T16:26:54Z | - |
| dc.description.version | info:eu-repo/semantics/publishedVersion | - |
| dc.identifier.doi | 10.15444/GMC2020.06.06.02 | - |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| iscte.subject.ods | Saúde de qualidade | por |
| iscte.subject.ods | Produção e consumo sustentáveis | por |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-77479 | - |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais | |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceobject_77479.pdf | 125,25 kB | Adobe PDF | Ver/Abrir |
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