Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/22768
Registo completo
Campo DC | Valor | Idioma |
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dc.contributor.author | Bilro, R. G. | - |
dc.contributor.author | Loureiro, S. M. C. | - |
dc.contributor.author | Rosado-Pinto, F. | - |
dc.contributor.author | Costa, I. | - |
dc.date.accessioned | 2021-06-18T14:31:14Z | - |
dc.date.available | 2021-06-18T14:31:14Z | - |
dc.date.issued | 2020 | - |
dc.identifier.issn | 1796-8699 | - |
dc.identifier.uri | http://hdl.handle.net/10071/22768 | - |
dc.description.abstract | In the last few years, we have noticed the emergence of influencer marketing (Lanz, Goldenberg, Shapira, and Stahl, 2019; Sokolova and Kefi, 2019), specifically of how some of this arising-stars in the social media spectrum have become sources of advice for other consumers, resulting in opinion leaders for the brands they advocate (Casaló, Flavián, and Ibáñez-Sánchez, 2018). As this trend is expected to continue in the near future, the current research focuses in one of the fastest-growing social media platforms - Instagram - (De Veirman, Cauberghe, and Hudders, 2017; Sheldon, Rauschnabel, Antony, and Car, 2017) to understand how Instagrammers and their posts have an impact on consumer’s purchase decisions for the young-adult audiences. Additionally, this study also aims to understand if this content creation influences consumer’s brand attitude (Faircloth, Capella, and Alford, 2016), that is, in the consumer’s opinion about a product or service of a specific brand. | eng |
dc.language.iso | eng | - |
dc.publisher | Global Alliance of Marketing and Management Associations | - |
dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | - |
dc.rights | openAccess | - |
dc.subject | Influencer marketing | eng |
dc.subject | eng | |
dc.subject | Purchase decision | eng |
dc.subject | Brand attitude | eng |
dc.title | The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude | eng |
dc.type | conferenceObject | - |
dc.event.title | 2020 Global Marketing Conference at Seoul | - |
dc.event.type | Conferência | pt |
dc.event.location | Seul | eng |
dc.event.date | 2020 | - |
dc.pagination | 478 - 479 | - |
dc.peerreviewed | yes | - |
dc.journal | 2020 Global Marketing Conference at Seoul Proceedings | - |
dc.volume | 2020 | - |
degois.publication.firstPage | 478 | - |
degois.publication.lastPage | 479 | - |
degois.publication.location | Seul | eng |
degois.publication.title | The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude | eng |
dc.date.updated | 2021-06-18T15:30:38Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.15444/GMC2020.04.06.01 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.subject.ods | Trabalho digno e crescimento económico | por |
iscte.subject.ods | Indústria, inovação e infraestruturas | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-77016 | - |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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conferenceobject_77016.pdf | Versão Editora | 239,75 kB | Adobe PDF | Ver/Abrir |
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