Skip navigation
Logo
User training | Reference and search service

Library catalog

Retrievo
EDS
b-on
More
resources
Content aggregators
Please use this identifier to cite or link to this item:

acessibilidade

http://hdl.handle.net/10071/20209
acessibilidade
Title: The role of background music in the visitors’ experience of art exhibition: music, memory, and art appraisal
Authors: Loureiro, S. M. C.
Roschk, H.
Lima, F.
Keywords: Background music
Art gallery
Experience
positive emotions
Memory
Behavioural intentions
Issue Date: 2019
Publisher: École des Hautes Études Commerciales (HEC)
Abstract: This study explores the effect of background music on the perception and memory of an art exhibition in two experiments involving art evaluation, memory and behavioural intentions. The first (N = 234), a laboratory experiment conducted in a virtual art gallery, shows that background music helps people remember artworks but negatively influences evaluation of them in terms of arousal, valence and liking. The second (N = 238), a field experiment conducted in seven art galleries, shows that the gallery experience facilitates behavioural intentions through the mediation of positive emotions and memory; background music again acts as an ambivalent stimulus, as it amplifies the link between memory and behavioural intentions while attenuating the link between pleasant arousal (i.e., the emotional evaluation component) and behavioural intentions. This study contributes to the literature by investigating an under-researched subject (experiencing art). It shows that, contrary to the results reported in the literature, music may have adverse effects. It also expands the stimulus-organism-response model by introducing memory into atmospheric research on music. Art galleries can benefit from the favourable effects of music, but the music needs to match the style of the artwork so that its stimulus does not overlap that of the art.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/20209
ISSN: 1480-8986
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-65425
Accession number: WOS:000497599500001
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
acessibilidade
File Description SizeFormat 
este The role of background music in the visitors’ experience Holger .pdfPós-print726.54 kBAdobe PDFView/Open


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.