Business plan: Patmosphere

Abstract

The present project work focuses the creation of a purple passion fruit production company based in Leiria, Portugal, called Patmosphere. Producing purple passion fruit comes from different interests. It is an exotic fruit that has low expression and is not much explored in the national market. Company activity will start with 4 hectares then growing to 6 hectares, thus pretending to satisfy a part of the market demand as well was obtain profit with its activity. The Patmosphere will work with cooperatives, being possible sell the whole production. The structure is composed by 3 elements that do the office work. Regarding to production, it will be hired an external company to handle the activities. Relatively to the market, in contacts established with national hypermarkets, was obtained information that consumption of purple passion fruit isn’t higher since sometimes are a stock break, which leads to conclude there is necessary more purple passion. Due to its scarcity and the quality of its flavor, this fruit also stands out for its price, which is an extra motivation to explore and promote this culture in Portugal, minimizing logistics costs and increasing the speed in the delivery period with high quality product. Another aspect that allows this business opportunity to become a reality is the factor climate. Portugal has a good weather to production purple passion fruit, with a high number of sunny hours per day with adequate temperatures. To conclude these motivational reasons why to produce purple passion fruit, there are no are no producers of it in Leiria, as well as, the production lands are already owned by the company thought heritage.