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acessibilidade

http://hdl.handle.net/10071/18931
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acessibilidade
DC FieldValueLanguage
dc.contributor.authorCabaço, M. G.-
dc.contributor.authorBilro, R.G.-
dc.contributor.authorLoureiro, S. M. C.-
dc.date.accessioned2019-11-22T15:11:17Z-
dc.date.available2019-11-22T15:11:17Z-
dc.date.issued2019-
dc.identifier.issn2288-825X-
dc.identifier.urihttp://hdl.handle.net/10071/18931-
dc.description.abstractThe current research aims to explore the role of hedonic rewards (Babin, Darden and Griffin, 1994) in the relationship between consumers and fashion brands, specifically through brand engagement within online fashion brand communities. In this sense, we set out an analysis of several engagement dimensions based on previous literature (Baldus, Voorhees, and Calantone, 2015), with the purpose of exploring the role of brand engagement between consumers and the online fashion brand communities they are engaged with. To do so, we have performed a Netnography analysis (Kozinets, 2002), based on the interactions of consumers and a well-known online brand community.eng
dc.language.isoeng-
dc.publisherGlobal Alliance of Marketing and Management Associations-
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PT-
dc.rightsopenAccess-
dc.subjectConspicuous consumptioneng
dc.subjectRecessioneng
dc.subjectInternationaleng
dc.subjectSurveyeng
dc.titleExploring the rewards dimension of engagement in consumer-fashion brand relationshipeng
dc.typeconferenceObject-
dc.event.title2019 Global Fashion Management Conference at Paris-
dc.event.typeConferênciapt
dc.event.locationPariseng
dc.event.date2019-
dc.pagination534 - 535-
dc.peerreviewedyes-
dc.journal2019 Global Fashion Management Conference at Paris-
dc.volume2019-
degois.publication.firstPage534-
degois.publication.lastPage535-
degois.publication.locationPariseng
degois.publication.titleExploring the rewards dimension of engagement in consumer-fashion brand relationshipeng
dc.date.updated2019-11-22T15:19:20Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.doi10.15444/GFMC2019.05.06.07-
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-61031-
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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