Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/15462
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Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Davcik, N. | - |
dc.contributor.author | Rundquist, J. | - |
dc.date.accessioned | 2018-03-27T16:34:54Z | - |
dc.date.available | 2018-03-27T16:34:54Z | - |
dc.date.issued | 2012 | - |
dc.identifier.issn | 0897-4438 | por |
dc.identifier.uri | https://ciencia.iscte-iul.pt/id/ci-pub-9807 | - |
dc.identifier.uri | http://hdl.handle.net/10071/15462 | - |
dc.description.abstract | The goal of this research is to identify drivers that influence the brand success, in order to develop a more effective business strategy. An abductive theory approach is adopted and food managers from Italy and Sweden were questioned. The authors modeled the eight correlated first-order factors, using seven independent variables and the dependent variable brand success. The variance-based structural equation modeling approach (partial least square [PLS] algorithm) have been applied. This study provides insight and empirical evidence on brand success. The findings can be employed as more effective brand strategies in a sector that has been under-investigated in academic literature and practice. | por |
dc.language.iso | eng | por |
dc.publisher | Routledge/Taylor and Francis | por |
dc.relation | 2006072800_003 | por |
dc.rights | openAccess | por |
dc.subject | Brand success | por |
dc.subject | Branding | por |
dc.subject | Food industry | por |
dc.subject | Italy | por |
dc.subject | PLS | por |
dc.subject | Sweden | por |
dc.subject | Variance-based SEM | por |
dc.title | An exploratory study of brand success: evidence from the food industry | por |
dc.type | article | en_US |
dc.pagination | 91-109 | por |
dc.publicationstatus | Publicado | por |
dc.peerreviewed | yes | por |
dc.relation.publisherversion | The definitive version is available at: http://dx.doi.org/10.1080/08974438.2012.645747 | por |
dc.journal | Journal of International Food and Agribusiness Marketing | por |
dc.distribution | Internacional | por |
dc.volume | 24 | por |
dc.number | 1 | por |
degois.publication.firstPage | 91 | por |
degois.publication.lastPage | 109 | por |
degois.publication.issue | 1 | por |
degois.publication.title | Journal of International Food and Agribusiness Marketing | por |
dc.date.updated | 2018-03-27T16:33:46Z | - |
dc.identifier.doi | 10.1080/08974438.2012.645747 | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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PAPER_DAVCIK, RUNDQUIST - factors brand success v9.pdf | Pós-print | 395,8 kB | Adobe PDF | Ver/Abrir |
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