Art Institute of Chicago

Nikolaeva, R.; Yoon, E.; Carter, E.

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/14761

Registo completo

Campo DC	Valor	Idioma
dc.contributor.author	Nikolaeva, R.	-
dc.contributor.author	Yoon, E.	-
dc.contributor.author	Carter, E.	-
dc.date.accessioned	2017-12-14T10:26:29Z	-
dc.date.available	2017-12-14T10:26:29Z	-
dc.date.issued	2009	-
dc.identifier.issn	1943-3735	por
dc.identifier.uri	https://ciencia.iscte-iul.pt/id/ci-pub-10456	-
dc.identifier.uri	http://hdl.handle.net/10071/14761	-
dc.description.abstract	The article discusses the effort of Terry Kane to overhaul the direct marketing campaign initiatives of the Art Institute of Chicago as the senior associate director of membership acquisition at the Institute's Department of Development. It says that her motivation for this overhaul was to maximize its profitability through increases of revenue from membership. It discusses the kind of measures that would help her to start successfully in tracking this profitability and how these could help the Institute to develop sustainable advantage over competing attractions in the Chicago area in Illinois. An overview of the Silk Road Campaign of the Institute in June 2006 is also provided.	por
dc.language.iso	eng	por
dc.publisher	Racom Communications	por
dc.rights	restrictedAccess	por
dc.title	Art Institute of Chicago	por
dc.type	article	en_US
dc.pagination	72-84	por
dc.publicationstatus	Publicado	por
dc.peerreviewed	yes	por
dc.journal	International Journal of Integrated Marketing Communications	por
dc.distribution	Internacional	por
dc.volume	1	por
dc.number	2	por
degois.publication.firstPage	72	por
degois.publication.lastPage	84	por
degois.publication.issue	2	por
degois.publication.title	International Journal of Integrated Marketing Communications	por
dc.date.updated	2017-12-14T10:26:01Z	-
Aparece nas coleções:	BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica