Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/14758
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dc.contributor.authorLoureiro, S. M. C.-
dc.contributor.authorda Cunha, N. P.-
dc.date.accessioned2017-12-13T17:34:51Z-
dc.date.available2017-12-13T17:34:51Z-
dc.date.issued2017-
dc.identifier.issn1751-1062-
dc.identifier.urihttp://hdl.handle.net/10071/14758-
dc.description.abstractPurpose: The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer experience on consumer satisfaction, as well as the wine brand image and word of mouth as outcomes. Design/methodology/approach: The authors employed a systematic approach to develop the literature review and a survey was designed and used to collect responses from 479 wine consumers and tourists. Partial Least Squares approach was used to test the proposed model and analyse the findings. Findings: The systematic approach allows to determine the core constructs of relationship quality, main antecedents and outcomes, which help in the conceptualisation of the proposed model. The findings of the survey suggest that wine brand prestige is more effective in enhancing consumer satisfaction than wine consumer experience. Consumer satisfaction acts as a mediator between wine brand prestige and wine consumer experience and the outcomes, that is, wine. Originality/value: This research sheds light on a strategic and communicational development of prestigious wine brands to enhance wine image and keep wine tourists captivated.eng
dc.language.isoeng-
dc.publisherEmerald-
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PT-
dc.rightsopenAccesspor
dc.subjectRelationship qualityeng
dc.subjectExperienceeng
dc.subjectWineseng
dc.subjectCustomer satisfactioneng
dc.subjectConsumer satisfactioneng
dc.subjectWord-of-moutheng
dc.subjectPrestigeeng
dc.subjectWine brand imageeng
dc.subjectWine brand prestigeeng
dc.subjectWine consumer experienceeng
dc.subjectWine imageeng
dc.titleWine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douroeng
dc.typearticle-
dc.pagination434 - 456-
dc.publicationstatusPublicadopor
dc.peerreviewedyes-
dc.journalInternational Journal of Wine Business Research-
dc.distributionInternacionalpor
dc.volume29-
dc.number4-
degois.publication.firstPage434-
degois.publication.lastPage456-
degois.publication.issue4-
degois.publication.titleWine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douroeng
dc.date.updated2019-04-03T11:40:32Z-
dc.description.versioninfo:eu-repo/semantics/acceptedVersion-
dc.identifier.doi10.1108/IJWBR-04-2017-0033-
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
iscte.subject.odsTrabalho digno e crescimento económicopor
iscte.subject.odsProdução e consumo sustentáveispor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-40378-
iscte.alternateIdentifiers.wosWOS:000416431100007-
iscte.alternateIdentifiers.scopus2-s2.0-85035221699-
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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