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Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/14459
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dc.contributor.authorBilro, R. G.-
dc.contributor.authorLoureiro, S. M. C.-
dc.date.accessioned2017-09-25T09:09:44Z-
dc.date.available2017-09-25T09:09:44Z-
dc.date.issued2017-
dc.identifier.citationBilro, R. G. & Loureiro, S. M. C. (2017). Consumer-brand engagement through website stimuli. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 10th Annual Conference of the EuroMed Academy of Business. (pp. 1951-1954). Rome: EuroMed Press.en_US
dc.identifier.isbn978-9963-711-56-7-
dc.identifier.issn2547-8516-
dc.identifier.urihttps://ciencia.iscte-iul.pt/id/ci-pub-39064-
dc.identifier.urihttp://hdl.handle.net/10071/14459-
dc.description.abstractPrevious studies concerning consumer engagement have been dedicated to conceptualize the construct and proposing scales to measure it (Van Doorn et al. 2010; Bolton 2011; Bijmolt et al. 2010; Brodie et al. 2011; Hollebeek et al. 2014). Yet, further research has been suggested in those studies regarding antecedents and outcomes of online consumer engagement. The following questions remain open: what drives consumers to be online engaged? And what are the outcomes of being online engaged? The aim of the current research is to contribute to the fulfillment of this gap in the literature, analyzing which dimensions of online stimuli with websites exercise more effect on online engagement and which of this dimensions’ most influence brand advocacy.por
dc.language.isoengpor
dc.publisherEuroMed Presspor
dc.rightsopenAccesspor
dc.subjectConsumer-brand engagementpor
dc.subjectWebsite stimulipor
dc.subjectOnline engagementpor
dc.subjectBrand advocacypor
dc.titleConsumer-brand engagement through website stimulipor
dc.typeconferenceObjectpor
dc.pagination1951-1954en_US
dc.peerreviewedyespor
dc.journal10th Annual Conference of the EuroMed Academy of Businessen_US
degois.publication.firstPage1951por
degois.publication.lastPage1954por
degois.publication.locationRomepor
degois.publication.title10th Annual Conference of the EuroMed Academy of Businesspor
dc.date.updated2017-09-25T09:09:00Z-
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