Skip navigation
User training | Reference and search service

Library catalog

Content aggregators
Please use this identifier to cite or link to this item:

Title: Comfortable experiences in nature accommodation: perceived service quality in Glamping
Authors: Brochado, A.
Pereira, C.
Keywords: Camping
Service quality
Web-generated content
Issue Date: 2017
Publisher: Elsevier
Abstract: Glamping – a combination of the words ‘glamour’ and ‘camping’ – is an emergent concept in camping that combines comfort with direct contact with nature. This paper seeks to contribute to a better understanding of consumers’ perceptions of services provided by glamping facilities. A measurement tool, GlampingExp – Glamping Experience, was developed for this purpose using a mixed methods approach that combines qualitative and quantitative research. Portugal is the target for this study. A content analysis of guest reviews was performed first, followed by in-depth interviews with glamping managers, in order to develop a battery of items to assess glamping experiences from the guests’ perspective. A quantitative survey (N =166) was then conducted. Exploratory factor analysis revealed that service quality in this sector is multidimensional, including five facets: tangibles, staff, nature-based experiences, food and activities. A better understanding of clients’ evaluations has strategic implications for any services designed to meet guests’ needs. Therefore, this paper expands the existing body of research on glamping, focusing on guests’ perspectives on dimensions of service quality in this type of accommodation. Management Implications 1. The present study has important implications for managers of glamping facilities.2. Managers can use the measurement tool, GlampingExp – Glamping Experience, to assess their performance based on their score for each dimension, as follows: tangibles, staff, nature-based experiences, food; and activities.3. In order to match the guests’ concept of glamorous camping, eco-tangibles are of utmost importance.4. As extra activities and food are a component of good experiences, facilities need to provide package offers to guests.5. Properties should provide nature-based experiences that offer guests a relaxing, tranquil stay in an authentic setting. Guests also value the hospitality of the staff.
Peer reviewed: yes
DOI: 10.1016/j.jort.2017.01.005
ISSN: 2213-0780
Accession number: WOS:000400277500009
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
File Description SizeFormat 
1_s2_0_S2213078017300051_main.pdfVersão Editora228.82 kBAdobe PDFView/Open    Request a copy

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.