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Title: Using questionnaire design to fight non-response bias in web surveys
Authors: Vicente, P.
Reis, E.
Keywords: Web surveys
Nonresponse rate
Dropout rate
Item nonresponse rate
Issue Date: 2010
Publisher: Sage
Citation: Vicente, P. & Reis, E. (2010). Using questionnaire design to fight non-response bias in web surveys. Social Science Computer Review. 28 (2), 251-267
Abstract: The technical potential of the Internet offers survey researchers a wide range of possibilities for web surveys in terms of questionnaire design; however, the abuse of technical facilities can detract respondents from cooperating rather than motivating them. Within the web survey methodology literature, many contributions can be found on how to write a "good" questionnaire. The outcomes are however scattered and researchers and practitioners may find it difficult to obtain an overall picture. The article reviews the latest empirical research on how questionnaire characteristics affect response rates. The article is divided into three main sections: an introduction where the various forms of nonresponse in web surveys are described; a second section presenting questionnaire features affecting nonresponse-general structure, length, disclosure of survey progress, visual presentation, interactivity, and question/response format and a final section that summarizes the options in terms of questionnaire design and its implications for nonresponse rate.
Description: WOS:000277089200007 (Nº de Acesso Web of Science)
Peer reviewed: yes
ISSN: 0894-4393
Publisher version: The definitive version is available at:
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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