Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/13103
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dc.contributor.authorFerreira, A. I.-
dc.contributor.authorRibeiro, I.-
dc.date.accessioned2017-04-21T14:11:13Z-
dc.date.available2017-04-21T14:11:13Z-
dc.date.issued2017-
dc.identifier.issn1472-0817-
dc.identifier.urihttp://hdl.handle.net/10071/13103-
dc.description.abstractThis research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first-price sealed bid auction approach, using money in a “real-world” setting. The results showed that CSR/corporate social irresponsibility (CSIR) affects consumer behavior and, particularly, consumers' willingness to pay and purchase intention. The study supports both the moderation hypothesis of country of origin in the relationship between CSR/CSIR and willingness to pay and between CSR/CSIR and purchase intention. In the globalization context, these results have important implications for brands' communication and marketing strategy and can stimulate important insights in organizations. Future research directions and limitations are also discussed.eng
dc.language.isoeng-
dc.publisherWiley-
dc.relationPEst-OE/EGE/UI0315/2011-
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PT-
dc.rightsembargoedAccesspor
dc.subjectCorporate social irresponsibilityeng
dc.subjectCorporate social responsibilityeng
dc.subjectCountry of origineng
dc.subjectPurchase intentseng
dc.subjectWillingness to payeng
dc.titleAre you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brandseng
dc.typearticle-
dc.pagination63 - 71-
dc.publicationstatusPublicadopor
dc.peerreviewedyes-
dc.journalJournal of Consumer Behaviour-
dc.distributionInternacionalpor
dc.volume16-
dc.number1-
degois.publication.firstPage63-
degois.publication.lastPage71-
degois.publication.issue1-
degois.publication.titleAre you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brandseng
dc.date.updated2019-03-22T09:10:21Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.doi10.1002/cb.1603-
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
iscte.subject.odsTrabalho digno e crescimento económicopor
iscte.subject.odsReduzir as desigualdadespor
iscte.subject.odsCidades e comunidades sustentáveispor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-31492-
iscte.alternateIdentifiers.wosWOS:000396481800007-
iscte.alternateIdentifiers.scopus2-s2.0-84992597905-
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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