Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/12857
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Ferreira, E. S. | - |
dc.contributor.author | Loureiro, S. M. C. | - |
dc.date.accessioned | 2017-04-10T09:43:40Z | - |
dc.date.available | 2017-04-10T09:43:40Z | - |
dc.date.issued | 2016 | - |
dc.identifier.issn | 2183-5845 | - |
dc.identifier.uri | http://hdl.handle.net/10071/12857 | - |
dc.description.abstract | This paper looks into the function of human style relationship facets when applied to brands through a brand love relationship. Methodologically, this investigation defined two groups of respondents (from a questionnaire applied to 224 respondents): those who self-reported a brand love relationship and those who did not. These groups were compared through a Likert questionnaire in order to find evidence of key human relationship facets that run along a brand love relationship, such as the self-ideal and positive psychology. Although, we did not find significant effects of the three key variables, the descriptive statistics showed higher averages where expected. | eng |
dc.language.iso | eng | - |
dc.publisher | Universidade Lusófona | - |
dc.relation | UID/GES/00315/2013 | - |
dc.rights | openAccess | por |
dc.subject | Brand love | eng |
dc.subject | Emotional commitment | eng |
dc.subject | Positive psychology | eng |
dc.subject | Relationship | eng |
dc.subject | Self-ideal concept | eng |
dc.title | Brand love relationship: a true love or a missing story? | eng |
dc.type | article | - |
dc.pagination | 33 - 56 | - |
dc.publicationstatus | Publicado | por |
dc.peerreviewed | yes | - |
dc.journal | Revista Lusófona de Economia e Gestão das Organizações | - |
dc.distribution | Internacional | por |
dc.volume | 0 | por |
dc.number | 4 | - |
degois.publication.firstPage | 33 | - |
degois.publication.lastPage | 56 | - |
degois.publication.issue | 4 | - |
degois.publication.title | Brand love relationship: a true love or a missing story? | eng |
dc.date.updated | 2019-04-17T12:22:20Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
iscte.subject.ods | Trabalho digno e crescimento económico | por |
iscte.subject.ods | Produção e consumo sustentáveis | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-31383 | - |
Aparece nas coleções: | BRU-RN - Artigos em revistas científicas nacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
brand_love_relationship_eduardo_sandra_lusofona_2016.pdf | Versão Editora | 289,25 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.