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Title: Feeling better while waiting: hospital lobby in Portugal and South Korea
Authors: Loureiro, S. M. C.
Sarmento , E. M.
Lopes, R.
Jin, K. N.
Keywords: Ambient factor
Design factor
Social factor
Perceived quality
Medical tourism
Issue Date: 2015
Publisher: MAG Scholar
Abstract: This study aims to explore the effect of three factors of Servicescape on customers’ emotion, perceived quality and image. The proposed model was tested in medical tourism context in Portugal and S. Korea, using a sample of 359fully completed questionnaires. Findings reveal that ambient and design are the most important factors in formation Servicescape itself in the case of Portugal hospitals and design and social factors in the case of S. Korea hospitals. Servicescape is an effective antecedent of customer image, perceived quality and pleasure-feeling. Finally, the article also provides managerial implications and suggests avenues for further research.
Peer reviewed: yes
DOI: 10.14707/ajbr.150017
ISSN: 2463-4522
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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