Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/12128
Autoria: | Lengler, J. Sousa, C. Perin, M. Sampaio, C. H. Martinez-López, F. |
Data: | 2016 |
Título próprio: | The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): the non-linear effects of customer orientation |
Volume: | 34 |
Número: | 5 |
Paginação: | 701 - 727 |
ISSN: | 0266-2426 |
DOI (Digital Object Identifier): | 10.1177/0266242615588837 |
Palavras-chave: | Competitive intensity Customer orientation Export performance Non-linear relationship Technology intensity |
Resumo: | This article examines the determinants of customer orientation and the quadratic effects of customer orientation on export performance. The relationship between customer orientation and export performance has been assumed to have a linear relationship, neglecting the possibility of non-linear relationships. While most studies have been conducted in developed countries, we test our model in Brazil, an emerging market economy. The findings suggest that technology intensity and competitive intensity are key determinants in explaining success in an export market. Our findings also indicate that the relationship between customer orientation and export performance is quadratic (U-shaped) rather than linear. The implications of these findings are discussed. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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International_Small_Business_Journal.pdf | Pós-print | 478,77 kB | Adobe PDF | Ver/Abrir |
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