Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/11787
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dc.contributor.authorChavaglia, J. N.-
dc.contributor.authorFilipe, J.-
dc.contributor.authorRamalheiro, B.-
dc.date.accessioned2016-07-18T16:25:29Z-
dc.date.available2016-07-18T16:25:29Z-
dc.date.issued2013-
dc.identifier.issn0976-3104por
dc.identifier.urihttps://ciencia.iscte-iul.pt/public/pub/id/12613-
dc.identifier.urihttp://hdl.handle.net/10071/11787-
dc.description.abstractEconomic agents use to have serious limitations on the process of "rational" decision making in their economic lives. Even those who are prepared to make decisions in the very competitive environment of nowadays markets may have unconscious stimuli. A good example of this reality is the "panic" caused by the crisis in 2008 that reached the economic agents in particular, the economic analysts, governments, etc. Today they try to find explanations for the explosion of the crisis. A major bias is found in the way decisions are presented to agents, concerning to the "context effect" on decisions. Given the inability that “school of rational economy” has to explain the economic problems, neuroeconomics comes to take this place aiming to explain these problems by studying the brain of economic agents. As a result, neuroeconomics may become a way to find solutions to problems that for several decades economists could not find an explanation to the consumption and investment decisions of individuals in the economypor
dc.language.isoengpor
dc.publisherInstitute of Integrative Omics and Applied Biotechnologypor
dc.rightsembargoedAccesspor
dc.subjectNeuroeconomicspor
dc.subjectNeuromarketingpor
dc.subjectDecision-makingpor
dc.subjectEffect of contextpor
dc.subjectBounded rationalitypor
dc.subjectBiological valuepor
dc.titleNeuroeconomics: the effect of context in decisions relating to the Brazilian electric sectorpor
dc.typearticleen_US
dc.pagination38-44por
dc.publicationstatusPublicadopor
dc.peerreviewedyespor
dc.relation.publisherversionThe definitive version is available at: http://www.iioab.org/Vol4%283%292013%28spissue%29/4%283%2938-44.pdfpor
dc.journalThe IIOAB Journal - Institute of integrative Omics and Applied Biotechnologypor
dc.distributionInternacionalpor
dc.volume4por
dc.number3por
degois.publication.firstPage38por
degois.publication.lastPage44por
degois.publication.issue3por
degois.publication.titleThe IIOAB Journal - Institute of integrative Omics and Applied Biotechnologypor
dc.date.updated2016-07-18T16:22:38Z-
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