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acessibilidade

http://hdl.handle.net/10071/10577
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acessibilidade
DC FieldValueLanguage
dc.contributor.authorDrennan, J.-
dc.contributor.authorBianchi, C.-
dc.contributor.authorCacho-Elizondo, S.-
dc.contributor.authorLoureiro, S. M. C.-
dc.contributor.authorGuibert, N.-
dc.contributor.authorProud, W.-
dc.date.accessioned2016-01-07T17:14:53Z-
dc.date.available2016-01-07T17:14:53Z-
dc.date.issued2015-
dc.identifier.issn0278-4319-
dc.identifier.urihttp://hdl.handle.net/10071/10577-
dc.description.abstractThis study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Mexico and Portugal) with a final sample of 3462 completed surveys. Hypotheses were tested with structural equation modeling and the findings confirm the importance of brand love as both a mediator and direct influence on brand loyalty for wine consumers. Furthermore, brand satisfaction was positively and significantly related to brand love. In addition, wine experience, rather than wine knowledge, positively influenced brand trust and satisfaction. Finally, results also identify differences between countries thereby providing insights into how companies should focus their marketing strategies internationally.eng
dc.language.isoeng-
dc.publisherElsevier-
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PT-
dc.rightsopenAccesspor
dc.subjectWineeng
dc.subjectBrand loveeng
dc.subjectBrand loyaltyeng
dc.subjectBrand satisfactioneng
dc.subjectBrand trusteng
dc.subjectWine experienceeng
dc.subjectWine knowledgeeng
dc.titleExamining the role of wine brand love on brand loyalty: a multi-country comparisoneng
dc.typearticle-
dc.pagination47 - 55-
dc.publicationstatusPublicadopor
dc.peerreviewedyes-
dc.journalInternational Journal of Hospitality Management-
dc.distributionInternacionalpor
dc.volume49-
degois.publication.firstPage47-
degois.publication.lastPage55-
degois.publication.titleExamining the role of wine brand love on brand loyalty: a multi-country comparisoneng
dc.date.updated2019-05-20T12:33:35Z-
dc.description.versioninfo:eu-repo/semantics/acceptedVersion-
dc.identifier.doi10.1016/j.ijhm.2015.04.012-
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Outras Ciências Sociaispor
iscte.subject.odsTrabalho digno e crescimento económicopor
iscte.subject.odsProdução e consumo sustentáveispor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-25897-
iscte.alternateIdentifiers.wosWOS:000361162000007-
iscte.alternateIdentifiers.scopus2-s2.0-84934880835-
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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