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http://hdl.handle.net/10071/10573
acessibilidade
Title: Negative film plot and tourists' image and intentions: the case of City of God
Authors: Loureiro, S. M. C.
de Araújo, A. F. B.
Keywords: Destination image
Film-tourism
Brazil
City of God
Issue Date: 2015
Publisher: Routledge/Taylor and Francis
Abstract: This study aims to contribute to the understanding of the effects of films with a negative plot on tourists’ cognitive and affective image about Brazil and behavioral intentions of visiting the country. The film selected is City of God, one of the most internationally acclaimed motion pictures produced in Brazil. The results suggest that films with a negative plot tend to negatively reinforce the viewers’ evaluations of the image attributes, although the influence on the general image tends to be subtle. Moreover, it was concluded that in the case of films with a negative plot, the imagery of landscapes is the element that is most likely to increase visiting intention.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/10573
DOI: 10.1080/10548408.2014.896769
ISSN: 1054-8408
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-25893
Accession number: WOS:000355104200003
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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