Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/10572
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Loureiro, S. M. C. | - |
dc.contributor.author | Pires, A. R. | - |
dc.contributor.author | Kaufmann, H. R. | - |
dc.date.accessioned | 2016-01-07T15:55:17Z | - |
dc.date.available | 2016-01-07T15:55:17Z | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 1368-4892 | - |
dc.identifier.uri | http://hdl.handle.net/10071/10572 | - |
dc.description.abstract | The phenomenon of be engaged and participate in brand communities is not yet well–known. This study carries out a systematic literature review to get the major construct that could explain the mentioned phenomenon and the consequences to the brand. Therefore, the aim of this study is to contribute for a better understanding of antecedents and impacts of engagement and participation in brand communities. Data was collected using an online survey. The link of the questionnaire was sent through the community websites to all registered members of brand communities in study. The findings reveal that brand relationship quality is an important initiator of the process, together with the brand identification, the presence of other members and satisfaction. Being engaged, a member tends to be more active in participating in the community, which in turn improve the brand knowledge, the brand loyalty and word–of–mouth. | eng |
dc.language.iso | eng | - |
dc.publisher | Inderscience Enterprises Ltd. | - |
dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | - |
dc.rights | embargoedAccess | por |
dc.subject | Brand relationship quality | eng |
dc.subject | Satisfaction | eng |
dc.subject | Participation | eng |
dc.subject | Engagement | eng |
dc.subject | Brand identification | eng |
dc.subject | Brand communities | eng |
dc.subject | Brand knowledge | eng |
dc.subject | Brand loyalty | eng |
dc.subject | Word–of–mouth | eng |
dc.subject | WoM | eng |
dc.subject | Value creation | eng |
dc.title | Creating value for customers through engagement and participation in brand communities | eng |
dc.type | article | - |
dc.pagination | 114 - 132 | - |
dc.publicationstatus | Publicado | por |
dc.peerreviewed | yes | - |
dc.journal | International Journal of Business Performance Management | - |
dc.distribution | Internacional | por |
dc.volume | 16 | - |
dc.number | 2-3 | - |
degois.publication.firstPage | 114 | - |
degois.publication.lastPage | 132 | - |
degois.publication.issue | 2-3 | - |
degois.publication.title | Creating value for customers through engagement and participation in brand communities | eng |
dc.date.updated | 2019-05-14T14:45:20Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.1504/IJBPM.2015.068720 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.subject.ods | Produção e consumo sustentáveis | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-25892 | - |
iscte.alternateIdentifiers.wos | WOS:000445694500001 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-84928039919 | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Creating_value_for_customersIJBPM_LOUREIRO_2015.pdf Restricted Access | Versão Editora | 314,11 kB | Adobe PDF | Ver/Abrir Request a copy |
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