Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/10272
Autoria: Vicente, P.
Lopes, I.
Data: 2015
Título próprio: When should I call you? An analysis of differences in demographics and responses according to respondents’ location in a mobile CATI survey
Volume: 33
Número: 6
Paginação: 766 - 778
ISSN: 0894-4393
DOI (Digital Object Identifier): 10.1177/0894439314560696
Palavras-chave: Mobile phones
CATI surveys
Respondents’ location
Sample composition
Data quality
Resumo: Mobile phones are increasingly being used to collect social and marketing data, and some say it is just a question of time before they replace fixed phones. Although there is some evidence that much of the knowledge on computer-assisted telephone interviewing (CATI) surveys can be applied to mobile CATI surveys, the specificities of mobile communications must be given due consideration in the design and procedures for surveys using mobile phones. This study investigates whether the location of the respondent at the time of the interview—at home or outside the home—affects sample composition and responses in a mobile CATI survey. Although findings reveal several significant distinctions between the demographic characteristics of at-home and outside-home respondents, namely, sex, age, educational level, professional status, and the major contributor to household income, only a few differences were found in responses to behavioral and attitudinal items.
Arbitragem científica: yes
Acesso: Acesso Aberto
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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