The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations

Ver registo simples
dc.contributor.authorNascimento, J.
dc.contributor.authorAfonso, M. R. N. da S.
dc.contributor.authorLoureiro, S. M. C.
dc.contributor.editorRust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T.
dc.date.accessioned2023-09-11T11:24:56Z
dc.date.available2023-09-11T11:24:56Z
dc.date.issued2023
dc.date.updated2023-09-11T12:22:30Z
dc.description.abstractReligious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investigated. This studytakes a unique approach to examine how awe influences recommendation and revisitingintentions through the mediation of rational (e.g., authenticity) and affective (e.g.,emotional) mechanisms. Furthermore, our research unveils the role of AR for reinforcing the future intentions of tourists towards a religious site.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.event.date2023
dc.event.locationSeoul, Republic of Koreaeng
dc.event.title2023 Global Marketing Conference at Seoul
dc.event.typeConferênciapt
dc.identifier.citationNascimento, J., Afonso, M. R. N. da S., & Loureiro, S. M. C. (2023). The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations. In R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (Eds.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" (pp. 640-645). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.07.07.03
dc.identifier.doi10.15444/GMC2023.07.07.03
dc.identifier.urihttp://hdl.handle.net/10071/29302
dc.language.isoeng
dc.pagination640 - 645
dc.peerreviewedyes
dc.publisherGlobal Alliance of Marketing and Management Associations
dc.relation.ispartof2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment"
dc.rightsopen access
dc.subjectReligious tourismeng
dc.subjectCultural tourismeng
dc.subjectHeritage tourismeng
dc.subjectAugmented realityeng
dc.subjectAweeng
dc.subjectAuthenticityeng
dc.titleThe influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinationseng
dc.typeconferenceObject
dspace.entity.typePublicationen
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-97371

Ficheiros

Pacote original

A mostrar 1 - 1 de 1
Nome:
conferenceobject_97371.pdf
Tamanho:
562.75 KB
Formato:
Adobe Portable Document Format
Descrição:
Versão Editora
Descarregar

Coleções

BRU-CRI - Comunicações a conferências internacionais