Create, build and manage online brands for internet companies
| dc.contributor.author | Bilro, R. | |
| dc.contributor.author | Loureiro, S. | |
| dc.contributor.editor | Demetris Drontis, Yaakov Weber and Shlomo Tarba | |
| dc.date.accessioned | 2022-05-27T11:26:28Z | |
| dc.date.available | 2022-05-27T11:26:28Z | |
| dc.date.issued | 2014-01-01 | |
| dc.date.updated | 2022-05-27T12:24:32Z | |
| dc.description.abstract | Research Aims The primary objective of this ongoing research is to identify the main assets that create brand success for internet-only companies. Based on an extensive and systematic literature review, this study seeks to identify the constructs who drive online brands for a successful life. Eighteen articles were identified and from those some preliminary reflections were taken. | eng |
| dc.description.version | info:eu-repo/semantics/submittedVersion | |
| dc.event.date | 2014 | |
| dc.event.location | Kristiansand | eng |
| dc.event.title | The Future of Entrepreneurship | |
| dc.event.type | Conferência | pt |
| dc.identifier.isbn | 978-9963-711-27-7 | |
| dc.identifier.uri | http://hdl.handle.net/10071/25560 | |
| dc.journal | Proceedings of the 7th Annual Conference of the EuroMed Academy of Business | |
| dc.language.iso | eng | |
| dc.pagination | 2030 - 2033 | |
| dc.peerreviewed | yes | |
| dc.publisher | EuroMed Press | |
| dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/PEst-OE%2FEGE%2FUI0315%2F2014/PT | |
| dc.rights | open access | |
| dc.subject | Internet marketing | eng |
| dc.subject | Online marketing | eng |
| dc.subject | Digital marketing | eng |
| dc.subject | Online brands | eng |
| dc.subject | Internet companies | eng |
| dc.subject | Online environment | eng |
| dc.subject | Online brand quality perception | eng |
| dc.title | Create, build and manage online brands for internet companies | eng |
| dc.type | conferenceObject | |
| degois.publication.firstPage | 2030 | |
| degois.publication.lastPage | 2033 | |
| degois.publication.location | Kristiansand | eng |
| degois.publication.title | Create, build and manage online brands for internet companies | eng |
| dspace.entity.type | Publication | en |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-30639 |
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