Understanding the private label prone shopper of yogurts
| dc.contributor.author | Brochado, A. | |
| dc.contributor.author | Marques, S. | |
| dc.date.accessioned | 2022-06-02T11:13:28Z | |
| dc.date.available | 2022-06-02T11:13:28Z | |
| dc.date.issued | 2014 | |
| dc.date.updated | 2022-06-02T12:12:23Z | |
| dc.description.version | info:eu-repo/semantics/submittedVersion | |
| dc.event.date | 2014 | |
| dc.event.location | Hertfordshire | eng |
| dc.event.title | The Trouble with Brands: Provocations and Possibilities | |
| dc.event.type | Conferência | pt |
| dc.identifier.isbn | 147-753-78945-7-3 | |
| dc.identifier.uri | http://hdl.handle.net/10071/25588 | |
| dc.journal | Proceedings of the 9th Global Brand Conference of the Academy of Marketing´s Brand Corporate Identity and Reputation Special Interest Group | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | Academy of Marketing | |
| dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/PEst-OE%2FEGE%2FUI0315%2F2014/PT | |
| dc.rights | open access | |
| dc.title | Understanding the private label prone shopper of yogurts | eng |
| dc.type | conferenceObject | |
| degois.publication.location | Hertfordshire | eng |
| degois.publication.title | Understanding the private label prone shopper of yogurts | eng |
| dspace.entity.type | Publication | en |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-17611 |
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