Cool museum experience in the relationship with visitors
| dc.contributor.author | Blanco, T. | |
| dc.contributor.author | Loureiro, S. M. C. | |
| dc.date.accessioned | 2021-06-18T15:18:13Z | |
| dc.date.available | 2021-06-18T15:18:13Z | |
| dc.date.issued | 2020 | |
| dc.date.updated | 2021-06-18T16:17:27Z | |
| dc.description.abstract | Several researchers have studied the impact of atmospheric cues (Loureiro, 2019), of perceived authenticity (Carù et al., 2017; Loureiro, 2019) and of satisfactory museum experiences (Antón et al., 2018) in the willingness of museum visitors to revisit a museum and/or recommend it to others. However, no study has yet assessed the effect of visitors’ perceived museum coolness and the authentic pride they feel after a visit in those revisit and recommendation intentions. | eng |
| dc.description.version | info:eu-repo/semantics/publishedVersion | |
| dc.event.date | 2020 | |
| dc.event.location | Seoul | eng |
| dc.event.title | 2020 Global Marketing Conference at Seoul | |
| dc.event.type | Conferência | pt |
| dc.identifier.doi | 10.15444/GMC2020.07.06.01 | |
| dc.identifier.issn | 1976-8699 | |
| dc.identifier.uri | http://hdl.handle.net/10071/22774 | |
| dc.journal | 2020 Global Marketing Conference at Seoul Proceedings | |
| dc.language.iso | eng | |
| dc.pagination | 979 - 980 | |
| dc.peerreviewed | yes | |
| dc.publisher | Global Alliance of Marketing and Management Associations | |
| dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | |
| dc.rights | open access | |
| dc.subject | Museum experiences | eng |
| dc.subject | Atmospheric cues | eng |
| dc.subject | Museum brand coolness | eng |
| dc.subject | Authentic pride | eng |
| dc.subject | Revisit | eng |
| dc.subject | Recommend | eng |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| dc.title | Cool museum experience in the relationship with visitors | eng |
| dc.type | conferenceObject | |
| degois.publication.firstPage | 979 | |
| degois.publication.lastPage | 980 | |
| degois.publication.location | Seoul | eng |
| degois.publication.title | Cool museum experience in the relationship with visitors | eng |
| dspace.entity.type | Publication | en |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-77478 | |
| iscte.subject.ods | Indústria, inovação e infraestruturas | por |
| iscte.subject.ods | Produção e consumo sustentáveis | por |
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