Tribal marketing in sports

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dc.contributor.authorDionísio, J.
dc.contributor.authorLeal, M.
dc.contributor.authorSilva, R.
dc.date.accessioned2015-03-18T18:38:58Z
dc.date.available2015-03-18T18:38:58Z
dc.date.issued2014
dc.date.updated2015-03-18T18:18:16Z
dc.description.abstractBrands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their legitimacy and wider acceptability.por
dc.distributionInternacionalpor
dc.identifier.urihttps://ciencia.iscte-iul.pt/public/pub/id/21088
dc.identifier.urihttp://hdl.handle.net/10071/8621
dc.journalRevista Internacional de Deportes Colectivospor
dc.language.isoengpor
dc.number19por
dc.pagination17-27por
dc.peerreviewedSimpor
dc.publicationstatusPublicadopor
dc.publisherAsociación Española de Deportes Colectivos, ASESDECOpor
dc.relation.publisherversionhttp://www.asesdeco.com/images/pdfs/19Dionisio.pdfpor
dc.rightsembargoed accesspor
dc.subjectFandompor
dc.subjectTribalismpor
dc.subjectSports marketingpor
dc.subjectPost-modernismpor
dc.titleTribal marketing in sportspor
dc.typearticleen_US
degois.publication.firstPage17por
degois.publication.issue19por
degois.publication.lastPage27por
degois.publication.titleRevista Internacional de Deportes Colectivospor
dspace.entity.typePublicationen

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