Firm performance through online engagement: The role of experience and customer inspiraton

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dc.contributor.authorAlreesh, M.
dc.contributor.authorLoureiro, S. M. C.
dc.contributor.authorBilro, R. G.
dc.date.accessioned2021-06-18T15:55:10Z
dc.date.available2021-06-18T15:55:10Z
dc.date.issued2020
dc.date.updated2021-06-18T16:54:45Z
dc.description.abstractThis research aims to assess the current status of online trade relations between Kuwait and Portugal. To do so, we examine how firm managers from Portugal and Kuwait use online platforms to engage customers to enhance firm performance. A set of existing constructs was chosen (Online Experience, Customer Inspiration, Online Customer Engagement, Firm Performance, National Culture), which were included in a proposed model of structural equations, in order to assess the contribution of Online Experience and Customer inspiration to the current status of online trade relations (through Online Customer Engagement), and how these can be improved to the further development of e-commerce between the two countrieseng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.event.date2020
dc.event.locationSeuleng
dc.event.title2020 Global Marketing Conference at Seoul
dc.event.typeConferênciapt
dc.identifier.doi10.15444/GMC2020.11.05.27
dc.identifier.issn1976-8699
dc.identifier.urihttp://hdl.handle.net/10071/22778
dc.journal2020 Global Marketing Conference at Seoul Proceedings
dc.language.isoeng
dc.pagination1621 - 1624
dc.peerreviewedyes
dc.publisherGlobal Alliance of Marketing and Management Associations
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PT
dc.rightsopen access
dc.subjectFirm performanceeng
dc.subjectOnline engagementeng
dc.subjectCustomer inspirationeng
dc.subjectNational cultureeng
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleFirm performance through online engagement: The role of experience and customer inspiratoneng
dc.typeconferenceObject
dc.volume2020
degois.publication.firstPage1621
degois.publication.lastPage1624
degois.publication.locationSeuleng
degois.publication.titleFirm performance through online engagement: The role of experience and customer inspiratoneng
dspace.entity.typePublicationen
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-77876
iscte.subject.odsTrabalho digno e crescimento económicopor
iscte.subject.odsIndústria, inovação e infraestruturaspor

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