Finding COCO: remembering the meaning of death and life, in a song

Abstract

Day after day we are consumed by technologies, media and information, invading our reality and influencing our social life.Though we may be conscious of this invasion, we allow it top revail in our day life. We do not just consent this situation but even balance our expectations to justify such abusive incursion.So, how do we justify this permission? What do we expect to see or get? We aim to contribute to the understanding of what young adults think and expect from animation films. In the present study,we used the film 'Coco' (2017), produced by Pixar Animation Studios, as a stimulus to the participants - young adults (N=66),men and women (with an average age of 32 years). Thus, we analyzed the participants' answers to an online survey, focused in what they consider to be the most important concepts, thoughts,emotions and feelings highlighted by the film 'Coco'. The obtained data was categorized, classified and interpreted. Results suggest that animation films may have a major importance in the people's lives, creating virtual worlds close to their social world, and conveying representations of death and life, in the shape of almost real messages, with the help of technology.