When relationships go wrong: insights from previous studies

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dc.contributor.authorLopes, R.
dc.contributor.authorLoureiro, S. M. C.
dc.contributor.editorMarc Fetscherin
dc.date.accessioned2024-02-19T13:17:31Z
dc.date.available2024-02-19T13:17:31Z
dc.date.issued2015
dc.date.updated2024-02-19T13:15:58Z
dc.description.abstractThis research provides a first systematic literature review on negative consumerbrand relationships (NCBR) issues in order to capture the main terms and factors employed in several previous studies.eng
dc.description.versioninfo:eu-repo/semantics/acceptedVersion
dc.event.date2015
dc.event.locationPortoeng
dc.event.typeConferênciapt
dc.identifier.citationLopes, R., & Loureiro, S.M.C. (2015). When relationships go wrong: insights from previous studies. Em M. Fetscherin (Eds.) Proceeding of the 4th International Consumer-brand relationship. CBRA; Porto Business School. http://hdl.handle.net/10071/31074
dc.identifier.issn0000-0000
dc.identifier.urihttp://hdl.handle.net/10071/31074
dc.language.isoeng
dc.peerreviewedyes
dc.publisherCBRA; Porto Business School
dc.relation.ispartofProceeding of the 4th International Consumer-brand relationship
dc.rightsopen access
dc.subjectNegative relationshipseng
dc.subjectBrand avoidanceeng
dc.subjectAnti-consumptioneng
dc.subjectBrand hateeng
dc.subjectSystematic literature revieweng
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleWhen relationships go wrong: insights from previous studieseng
dc.typeconferenceObject
dspace.entity.typePublicationen
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-25935
iscte.subject.odsProdução e consumo sustentáveispor

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