Framework for success of online brand management: a systematic literature review

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dc.contributor.authorBilro, R. G.
dc.contributor.authorLoureiro, S. M. C.
dc.date.accessioned2016-12-05T18:03:55Z
dc.date.available2016-12-05T18:03:55Z
dc.date.issued2016
dc.date.updated2019-04-23T12:15:37Z
dc.description.abstractThe aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposedeng
dc.distributionInternacionalpor
dc.identifier.doi10.1504/WREMSD.2016.074968
dc.identifier.issn1746-0573
dc.identifier.urihttp://hdl.handle.net/10071/12155
dc.journalWorld Review of Entrepreneurship, Management and Sustainable Development
dc.language.isoeng
dc.number2-3
dc.pagination300 - 317
dc.peerreviewedyes
dc.publicationstatusPublicadopor
dc.publisherInderscience
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PT
dc.rightsembargoed accesspor
dc.subjectConsumer satisfactioneng
dc.subjectTrusteng
dc.subjectOnline loyaltyeng
dc.subjectOnline brandeng
dc.subjectOnline brand managementeng
dc.subject.fosDomínio/Área Científica::Ciências Naturais::Ciências da Terra e do Ambientepor
dc.subject.fosDomínio/Área Científica::Engenharia e Tecnologia::Engenharia do Ambientepor
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleFramework for success of online brand management: a systematic literature revieweng
dc.typearticle
dc.volume12
degois.publication.firstPage300
degois.publication.issue2-3
degois.publication.lastPage317
degois.publication.titleFramework for success of online brand management: a systematic literature revieweng
dspace.entity.typePublicationen
iscte.alternateIdentifiers.scopus2-s2.0-84961215009
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-25890
iscte.subject.odsTrabalho digno e crescimento económicopor
iscte.subject.odsIndústria, inovação e infraestruturaspor
iscte.subject.odsProdução e consumo sustentáveispor

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BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica