Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance: an Indian experience

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dc.contributor.authorSelvarasu, A.
dc.contributor.authorNatarajan, K.
dc.contributor.authorFilipe, J.
dc.date.accessioned2016-07-19T11:56:22Z
dc.date.available2016-07-19T11:56:22Z
dc.date.issued2013
dc.date.updated2016-07-19T11:55:12Z
dc.description.abstractThe study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organizationpor
dc.distributionInternacionalpor
dc.identifier.issn2047-0916por
dc.identifier.urihttps://ciencia.iscte-iul.pt/public/pub/id/12627
dc.identifier.urihttp://hdl.handle.net/10071/11798
dc.journalInternational Journal of Latest Trends in Finance and Economics Sciencespor
dc.language.isoengpor
dc.number3por
dc.pagination583-593por
dc.peerreviewedyespor
dc.publicationstatusPublicadopor
dc.publisherExcellingTech Publisherpor
dc.relation.publisherversionThe definitive version is available at: http://www.ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/Selvarasu/496por
dc.rightsopen accesspor
dc.subjectInternal marketingpor
dc.subjectInternal customer servicepor
dc.subjectCustomer pyramid orientationpor
dc.subjectBanking service performancepor
dc.titleEffect of internal-marketing-mix on customer-pyramid-oriented banking service performance: an Indian experiencepor
dc.typearticleen_US
dc.volume3por
degois.publication.firstPage583por
degois.publication.issue3por
degois.publication.lastPage593por
degois.publication.titleInternational Journal of Latest Trends in Finance and Economics Sciencespor
dspace.entity.typePublicationen

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