The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising?
| dc.contributor.author | Pinho, A. | |
| dc.contributor.author | Loureiro, S. M. C. | |
| dc.date.accessioned | 2022-02-12T12:26:57Z | |
| dc.date.available | 2022-02-12T12:26:57Z | |
| dc.date.issued | 2021 | |
| dc.date.updated | 2022-02-12T12:26:05Z | |
| dc.description.abstract | Companies are still afraid of targeting LGBTI+ population. To extend research, authors apply sequential studies to explore the immediate and long-term effects of LGBTI+ imagery in fashion brands. Built on Stimulus-Organism-Response Model, authors present advertisements in print and immersive technology formats and measure viewers’ self- reported answers and physical changes. | eng |
| dc.description.version | info:eu-repo/semantics/publishedVersion | |
| dc.event.date | 2021 | |
| dc.event.location | Seoul | eng |
| dc.event.title | 2021 GFMC/KSMS International Conference at Seoul "Fashion, Design & Marketing Management in the Digital Environment" | |
| dc.event.type | Conferência | pt |
| dc.identifier.doi | 10.15444/GFMC2021.03.04.06 | |
| dc.identifier.issn | 2288-825X | |
| dc.identifier.uri | http://hdl.handle.net/10071/24507 | |
| dc.journal | 2021 Global Fashion Marketing Conference | |
| dc.language.iso | eng | |
| dc.pagination | 192 - 203 | |
| dc.peerreviewed | yes | |
| dc.publisher | Global Alliance of Marketing & Management Associations | |
| dc.relation | UIDB/00315/2020 | |
| dc.rights | open access | |
| dc.subject | Fashion brand | eng |
| dc.subject | Advertising | eng |
| dc.subject | LGBT | eng |
| dc.subject | Immersive technologies | eng |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| dc.title | The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising? | eng |
| dc.type | conferenceObject | |
| degois.publication.firstPage | 192 | |
| degois.publication.lastPage | 203 | |
| degois.publication.location | Seoul | eng |
| degois.publication.title | The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising? | eng |
| dspace.entity.type | Publication | en |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-85023 | |
| iscte.subject.ods | Igualdade de género | por |
| iscte.subject.ods | Produção e consumo sustentáveis | por |
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