Analyzing the use of social networks sites in the purchasing decision process
| dc.contributor.author | Miranda, F. J. | |
| dc.contributor.author | Rubio, S. | |
| dc.contributor.author | Chamorro, A. | |
| dc.contributor.author | Loureiro, S. M. C. | |
| dc.date.accessioned | 2018-06-20T15:17:24Z | |
| dc.date.available | 2018-06-20T15:17:24Z | |
| dc.date.issued | 2016 | |
| dc.date.updated | 2018-06-20T15:16:48Z | |
| dc.description.abstract | Social networks have quickly become a platform in which citizens feel comfortable interacting with each other. They have not only become a sociological phenomenon, but also a marketing opportunity that firms are unwilling to let go by. This is a new ecosystem in which individuals are as important as firms or the media – an environment in which people are what is important, and one which is having an increasing influence in the business world. | por |
| dc.identifier | 10.4018/978-1-4666-9787-4.ch109 | en_US |
| dc.identifier.doi | 10.4018/978-1-4666-9787-4.ch109 | |
| dc.identifier.isbn | 9781466697881 | |
| dc.identifier.uri | https://ciencia.iscte-iul.pt/id/ci-pub-31392 | |
| dc.identifier.uri | http://hdl.handle.net/10071/16187 | |
| dc.journal | Encyclopedia of e-commerce development, implementation, and management | en_US |
| dc.language.iso | eng | por |
| dc.number | en_US | |
| dc.pagination | 1550-1562 | en_US |
| dc.peerreviewed | yes | por |
| dc.publisher | IGI Global | por |
| dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | por |
| dc.rights | embargoed access | por |
| dc.title | Analyzing the use of social networks sites in the purchasing decision process | por |
| dc.type | bookPart | por |
| degois.publication.firstPage | 1550 | por |
| degois.publication.lastPage | 1562 | por |
| degois.publication.title | Encyclopedia of e-commerce development, implementation, and management | por |
| dspace.entity.type | Publication | en |