Primark’s e-marketing plan
| dc.contributor.advisor | Marques, Susana | |
| dc.contributor.author | Azevedo, Yorete Marlene Campos de | |
| dc.date.accessioned | 2014-04-04T11:03:18Z | |
| dc.date.available | 2014-04-04T11:03:18Z | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-04 | por |
| dc.description.abstract | This project is aimed to discuss e-marketing planning and its techniques. The e-marketing plan was based on Primark because the fashion retailer currently does not offer their products online through their website. It recommends Primark how to implement an e-marketing plan in the British market in their current business position. The project has also provided a greater understanding and experience on e-marketing planning. | por |
| dc.identifier.citation | Azevedo, Y. M. C.(2013). Primark’s e-marketing plan [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/6870 | pt-PT |
| dc.identifier.uri | http://hdl.handle.net/10071/6870 | |
| dc.language.iso | eng | por |
| dc.rights | restricted access | por |
| dc.subject | E-marketing | por |
| dc.subject | E-marketing plan | por |
| dc.subject | E-commerce | por |
| dc.subject | Interactive advertising | por |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | |
| dc.title | Primark’s e-marketing plan | por |
| dc.type | masterThesis | pt-PT |
| dspace.entity.type | Publication | en |
| thesis.degree.name | Mestrado em Marketing |