To be or not to be digital, that's the question! Implications for firm innovation capability and performance

Abstract

Digital transformation emerges today as a process for attaining competitive advantages and company differentiation. However, what are the implications of these digital processes for the innovative capability and performance of companies? This study seeks to contribute towards a better understanding of this framework, analysing the factors that lead companies to adopt new digital processes and their consequences in terms of innovation capability and performance. Using a sample of 940 companies and recourse to multivariate statistical analysis, we conclude that the profile of the owner/manager and the adoption of new digital processes reflect in the greater competitiveness of these (digital) companies.