Luxury tourism from the traditional perspective to the sustainable trigger: Redefining new luxury tourism

Abstract

This study analyses and explores the origins of the concept of luxury tourism and its ongoing evolution. A focus group was chosen as the field research method to collect primary data in order to explore and discuss the redefinition of new luxury tourism from different complementary perspectives. The central outcomes indicate that the concept of luxury tourism has changed over time. In recent years, it has advanced more towards sustainability and is perceived differently according to cultural characteristics, perspectives, and contexts, depending on the type and profile of the tourist. The main implications and suggestions for future advances and directions are discussed, and closing remarks related to sustainable luxury tourism post-COVID-19 are provided.