Sustainable biofloc marine shrimp aquaculture at Madeira Archipelago

Abstract

The following text is the Business Management Master dissertation. It aims to present a business plan to sustainable farm inland the Litopenaeus vannamei shrimp at Madeira Island. The company to be created is Oceanum founded by the author at the same archipelago. The business plan describes the strategic approach, the market research, and the financial analysis necessary to start the project. The literature revision supports the decision for the best strategy to be implemented and defines the necessary analysis to be conducted to answer critical business viability questions. The chosen analyses are presented in logical order and summarized along the text. Market analysis presents PESTEL framework, customer analysis and main competitors’ analysis. The Business Analysis presents the internal analysis using the VRIO matrix and the external analysis using Porter´s Five Forces framework, resuming them at the SWOT matrix. The Strategy Analysis summarizes the business unit strategies and possible corporate strategies defined for Oceanum. The chosen strategies, supported by the previous analysis are presented in a plan at the Strategy Implementation section, which defines the marketing mix and the qualitative resources necessary to execute the project. The following section presents the project`s quantitative analysis proving its monetary financial viability. Therefore, it is possible to conclude that farming shrimp at Madeira Island proved itself not only viable but also profitable.