Sustainability cues in fashion: Practitioners’ and consumers’ perspectives

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dc.contributor.authorBranca, G.
dc.contributor.authorNascimento, J.
dc.contributor.authorLoureiro, S. M. C.
dc.contributor.editorRoland T. Rust
dc.date.accessioned2025-06-17T09:55:06Z
dc.date.available2025-06-17T09:55:06Z
dc.date.issued2024
dc.date.updated2025-06-17T10:54:40Z
dc.description.abstractThis research examines the alignment between fashion practitioners’ and consumers’ perceptions of sustainability cues in the fashion industry by employing qualitative techniques. The findings reveal some divergences between their perspectives, underscoring the industry’s challenge in effectively communicating and integrating sustainability into the fashion narrative, to better align with consumer expectations.eng
dc.description.versioninfo:eu-repo/semantics/acceptedVersion
dc.event.date2024
dc.event.locationMilãoeng
dc.event.titleMarketing and Management in the Age of the Digital Fashion Transformation
dc.event.typeConferênciapt
dc.identifier.citationBranca, G., Nascimento, J., & Loureiro, S. M. C. (2024). Sustainability cues in fashion: Practitioners’ and consumers’ perspectives. In R. T. Rust (Ed.), Global Fashion Management Conference Proceeding (pp. 457-461). GAMMA. https://doi.org/10.15444/GFMC2024.05.07.01
dc.identifier.doi10.15444/GFMC2024.05.07.01
dc.identifier.issn2288-825X
dc.identifier.urihttp://hdl.handle.net/10071/34681
dc.language.isoeng
dc.pagination457 - 461
dc.peerreviewedyes
dc.publisherGlobal Alliance of Marketing and Management Associations
dc.relation.ispartofGlobal Fashion Management Conference Proceeding
dc.rightsopen access
dc.subjectFashioneng
dc.subjectSustentabilidade -- Sustainabilityeng
dc.subjectConsumidor -- Consumereng
dc.subjectPractitionerseng
dc.subjectMétodos qualitativos -- Qualitative methodseng
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleSustainability cues in fashion: Practitioners’ and consumers’ perspectiveseng
dc.typeconferenceObject
dspace.entity.typePublicationen
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-107422
iscte.subject.odsIndústria, inovação e infraestruturaspor
iscte.subject.odsProdução e consumo sustentáveispor

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