A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)

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dc.contributor.authorSelvarasu, A.
dc.contributor.authorFilipe, J. A.
dc.contributor.authorKathiravan, C.
dc.contributor.authorFerreira, Manuel Alberto M.
dc.contributor.authorPedro, M. I.
dc.date.accessioned2015-03-20T16:56:37Z
dc.date.available2015-03-20T16:56:37Z
dc.date.issued2011
dc.date.updated2015-03-20T16:54:41Z
dc.description.abstractThe aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India.por
dc.distributionInternacionalpor
dc.identifier.issn2075-4124por
dc.identifier.urihttps://ciencia.iscte-iul.pt/public/pub/id/711
dc.identifier.urihttp://hdl.handle.net/10071/8640
dc.journalInternational Journal of Academic Researchpor
dc.language.isoengpor
dc.number1por
dc.pagination835-842por
dc.peerreviewedSimpor
dc.publicationstatusPublicadopor
dc.publisherProgress IPS LLCpor
dc.rightsopen accesspor
dc.subjectSustainable competitive positional advantagepor
dc.subjectCost leadershippor
dc.subjectDifferentiationpor
dc.subjectStrategiespor
dc.subjectMotivatorspor
dc.subjectInhibitorspor
dc.titleA research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)por
dc.typearticleen_US
dc.volume3por
degois.publication.firstPage835por
degois.publication.issue1por
degois.publication.lastPage842por
degois.publication.titleInternational Journal of Academic Researchpor
dspace.entity.typePublicationen

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