Authenticity in international marketing field: Systematic literature review
| dc.contributor.author | Pinto, F. R. | |
| dc.contributor.author | Loureiro, S. M. C. | |
| dc.contributor.editor | Vrontis, D., Weber, Y. and Tsoukatos, E. | |
| dc.date.accessioned | 2021-05-31T11:29:39Z | |
| dc.date.available | 2021-05-31T11:29:39Z | |
| dc.date.issued | 2019 | |
| dc.date.updated | 2021-05-31T12:28:53Z | |
| dc.description.abstract | Purpose:This study aims to usea systematic literature review process to get the state of the art on the concept of authenticity in marketing field. The review question defined is: “What marketing research has been conducted on authenticity in international marketing until now and whatcould be future avenues for research?”. | eng |
| dc.description.version | info:eu-repo/semantics/publishedVersion | |
| dc.event.date | 2019 | |
| dc.event.location | Thessaloniki, Greece | eng |
| dc.event.title | 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment | |
| dc.event.type | Conferência | pt |
| dc.identifier.isbn | 978-9963-711-81-9 | |
| dc.identifier.issn | 2547-8516 | |
| dc.identifier.uri | http://hdl.handle.net/10071/22655 | |
| dc.journal | 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment | |
| dc.language.iso | eng | |
| dc.pagination | 1816 - 1820 | |
| dc.peerreviewed | yes | |
| dc.publisher | EuroMed Press | |
| dc.relation | UID/GES/00315/2019 | |
| dc.rights | open access | |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| dc.title | Authenticity in international marketing field: Systematic literature review | eng |
| dc.type | conferenceObject | |
| degois.publication.firstPage | 1816 | |
| degois.publication.lastPage | 1820 | |
| degois.publication.location | Thessaloniki, Greece | eng |
| degois.publication.title | Authenticity in international marketing field: Systematic literature review | eng |
| dspace.entity.type | Publication | en |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-63285 | |
| iscte.subject.ods | Produção e consumo sustentáveis | por |
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