Consumer engagement dynamics through SST and IoT innovations in diverse markets

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dc.contributor.authorAjayi, S.
dc.contributor.authorLoureiro, S. M. C.
dc.contributor.authorLangaro, D.
dc.date.accessioned2025-06-25T08:47:42Z
dc.date.available2025-06-25T08:47:42Z
dc.date.issued2024
dc.date.updated2025-06-25T09:46:56Z
dc.description.abstractPurpose - This study aims to examine the impact of IoT and self-service technology on consumer engagement by analyzing the mediating role of satisfaction, quality of alternatives, relationship investment, customer emotions on commitment with perspectives from Nigeria and USA.eng
dc.description.versioninfo:eu-repo/semantics/acceptedVersion
dc.event.date2024
dc.event.locationBostoneng
dc.event.titleReconnecting with humanity: Marketing's role in promoting responsible technology while serving people
dc.event.typeConferênciapt
dc.identifier.citationAjayi, S., Loureiro, S.M.C., & Langaro, D.. (2024). Consumer engagement dynamics through SST and IoT innovations in diverse markets. AMA conference proceedings: AMA Summer Academic Conference 2024 (pp. 217-234). American Marketing Association. http://hdl.handle.net/10071/34712
dc.identifier.isbn979-8-3313-0266-5
dc.identifier.urihttp://hdl.handle.net/10071/34712
dc.language.isoeng
dc.pagination217 - 234
dc.peerreviewedyes
dc.publisherAmerican Marketing Association
dc.relation.ispartofAMA conference proceedings: AMA Summer Academic Conference 2024
dc.rightsopen access
dc.subjectSelf service technologyeng
dc.subjectConsumer engagementeng
dc.subjectInvestmenteng
dc.subjectCommitmenteng
dc.subjectNew technologieseng
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleConsumer engagement dynamics through SST and IoT innovations in diverse marketseng
dc.typeconferenceObject
dc.volume35
dspace.entity.typePublicationen
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-107451
iscte.subject.odsIndústria, inovação e infraestruturaspor
iscte.subject.odsProdução e consumo sustentáveispor

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