Exploring the factors that lead the adoption of virtual reality technologies among football fans

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dc.contributor.authorSouto, D.
dc.contributor.authorOliveira, P.
dc.contributor.authorLoureiro, S. M. C.
dc.date.accessioned2021-06-18T15:27:38Z
dc.date.available2021-06-18T15:27:38Z
dc.date.issued2020
dc.date.updated2021-06-18T16:26:54Z
dc.description.abstractVirtual Reality (VR) applications are growing into an increasing market size, with VR technologies being used in manufacturing, medicine, art, navigation, education and gaming (Loureiro, Guerreiro, Eloy, Langaro & Panchapakesan, 2019). In sports industry, the adoption of VR is still in a very early stage, despite being acknowledged as a promising technology for various applications, among them, improving fans´ experience while watching sports games (Kim & Ko, 2019).eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.event.date2020
dc.event.locationSeouleng
dc.event.title2020 Global Marketing Conference at Seoul
dc.event.typeConferênciapt
dc.identifier.doi10.15444/GMC2020.06.06.02
dc.identifier.issn1976-8699
dc.identifier.urihttp://hdl.handle.net/10071/22775
dc.journal2020 Global Marketing Conference at Seoul Proceedings
dc.language.isoeng
dc.pagination841 - 842
dc.peerreviewedyes
dc.publisherGlobal Alliance of Marketing and Management Associations
dc.relationinfo:eu-repo/grantAgreement/FCT/5876/147442/PT
dc.rightsopen access
dc.subjectVirtual realityeng
dc.subjectExtended tameng
dc.subjectSports marketingeng
dc.subjectFootballeng
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleExploring the factors that lead the adoption of virtual reality technologies among football fanseng
dc.typeconferenceObject
degois.publication.firstPage841
degois.publication.lastPage842
degois.publication.locationSeouleng
degois.publication.titleExploring the factors that lead the adoption of virtual reality technologies among football fanseng
dspace.entity.typePublicationen
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-77479
iscte.subject.odsSaúde de qualidadepor
iscte.subject.odsProdução e consumo sustentáveispor

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