How artificial intelligence tools influence customer experience and avoidance of similarity

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dc.contributor.authorLoureiro, S. M. C.
dc.contributor.authorFerreira, M. M.
dc.contributor.authorBilro, R. G.
dc.contributor.authorMarques, L.
dc.contributor.editorRust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T.
dc.date.accessioned2023-12-27T11:35:35Z
dc.date.available2023-12-27T11:35:35Z
dc.date.issued2023
dc.date.updated2023-12-27T11:33:31Z
dc.description.abstractThe capability for Artificial Intelligence in the beauty industry is enormous, as customers are demanding increasingly customized offers that only these strategies can offer. However, there is still a scarcity of empirical research on customer experiences enabled by AI, which highlights this research's relevance, which we intend to bridge.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.event.date2023
dc.event.locationSeoul, Republic of Koreaeng
dc.event.title2023 Global Marketing Conference at Seoul
dc.event.typeConferênciapt
dc.identifier.citationLoureiro, S. M. C., Ferreira, M. M., Bilro, R. G., & Marques, L. (2023). How artificial intelligence tools influence customer experience and avoidance of similarity. In R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (Chairs), 2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment (pp. 646-649). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.07.07.04
dc.identifier.doi10.15444/GMC2023.07.07.04
dc.identifier.issn2288-825X
dc.identifier.urihttp://hdl.handle.net/10071/30110
dc.language.isoeng
dc.pagination646 - 649
dc.peerreviewedyes
dc.publisherGlobal Alliance of Marketing and Management Associations
dc.relation.ispartof2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment
dc.rightsopen access
dc.subjectAI-enabled toolseng
dc.subjectCustomer experienceeng
dc.subjectBrand attachmenteng
dc.subjectEmotional attachmenteng
dc.subjectAvoidance of similarityeng
dc.subjectIndependent self-construaleng
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleHow artificial intelligence tools influence customer experience and avoidance of similarityeng
dc.typeconferenceObject
dspace.entity.typePublicationen
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-99544
iscte.subject.odsIndústria, inovação e infraestruturaspor
iscte.subject.odsProdução e consumo sustentáveispor

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