The ‘servicelization’ of societies: Towards new paradigms in work organization

Abstract

This article proposes an alternative to the theoretical framework for the approaches to phenomena of the servicelization of work in complex organizational contexts. In contradiction to the models which question the industrialization processes, theoretical paradigms are presented which highlight integration in the analyses of new concepts of work, such as co-production, the supremacy of the client/user, the evaluation of organizational performances and competence logic. Finally, a model of the service enterprise is presented with its alternative configurations in a proposal for empirical application, some of which is now being carried out in Portugal.