It is all about exhibitionism!: The fashion passionate desire of e-buyers
| dc.contributor.author | Loureiro, S. | |
| dc.contributor.author | Costa, I. | |
| dc.contributor.author | Panchapakesan, P. | |
| dc.contributor.editor | Christos Sarmaniotis, Gillian Wright | |
| dc.date.accessioned | 2022-05-06T10:18:11Z | |
| dc.date.available | 2022-05-06T10:18:11Z | |
| dc.date.issued | 2016 | |
| dc.date.updated | 2022-05-06T11:16:01Z | |
| dc.description.abstract | The aim of this study is to explore the effect of social context on passion for fashion and the exhibitionist tendency. The study was conducted in two phases, the first one being exploratory (n=109), followed by a quantitative phase (n=425). The findings reveal that the social influence is very important in enhancing the desire to use fashion products. Further, the exhibitionist tendency acts as a mediator between passionate desire for fashion products and word-of-mouth. | eng |
| dc.description.version | info:eu-repo/semantics/acceptedVersion | |
| dc.event.date | 2016 | |
| dc.event.location | Heraklion | eng |
| dc.event.title | 4th International Conference on Contemporary Marketing Issues | |
| dc.event.type | Conferência | pt |
| dc.identifier.isbn | 978-960-287-153-9 | |
| dc.identifier.uri | http://hdl.handle.net/10071/25277 | |
| dc.journal | Proceedings of the ICCMI 2016 - 4th International Conference on Contemporary Marketing Issues | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | ICCMI | |
| dc.relation | UID/GES/00315/2013 | |
| dc.rights | open access | |
| dc.subject | Social influence | eng |
| dc.subject | Exhibitionist | eng |
| dc.subject | Passionate desire | eng |
| dc.subject | Word-of-mouth | eng |
| dc.subject | Fashion | eng |
| dc.title | It is all about exhibitionism!: The fashion passionate desire of e-buyers | eng |
| dc.type | conferenceObject | |
| degois.publication.location | Heraklion | eng |
| degois.publication.title | It is all about exhibitionism!: The fashion passionate desire of e-buyers | eng |
| dspace.entity.type | Publication | en |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-31400 |
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