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Browsing by JEL Classification M Business administration and business economics - Marketing - Accounting - Personnel economics

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Issue DateTitleAuthor(s)TypeAccess Type
27-Nov-2019Sensory marketing in health clubs: importance of the senses in acquisition, retention and cancellation of memberships10071/19425Neves, Inês Tomás Francisco dasmasterThesisopenAccess
17-Dec-2019Ser ou não ser uma super-mulher: um contributo sobre as estratégias de coping na gestão do conflito trabalho-família10071/19644Robalo, Marta Alexandra AndrémasterThesisopenAccess
22-Mar-2016Ser polícia: a dinâmica de construção da identidade de uma profissão10071/17157Silva, Fernanda do Rosário Carneiro dadoctoralThesisrestrictedAccess
16-Jul-2019Service failure and recovery strategy: the case of a China's time-honored restaurant10071/19764Chen HandoctoralThesisrestrictedAccess
2-Jul-2019Service quality and customer satisfaction: a case study of nursing homes in Beijing10071/19795Li ChendoctoralThesisrestrictedAccess
27-Nov-2017Sharing economy: drivers and barriers to portuguese travelers use peer-to-peer accommodation rentals10071/16198Barbosa, Cláudia Patrícia RodriguesmasterThesisopenAccess
4-Dec-2018Silos de Leixões: economic and financial viability analysis for an investment project10071/18358Pinheiro, Inês Maria de AssismasterThesisopenAccess
30-Sep-2019O sistema de controlo de gestão da Associação PRAVI: análise e melhoria10071/18951Branco, Diana Isabel MartinsmasterThesisopenAccess
12-Nov-2018Sistema de gestão de performance e desempenho numa consultora de engenharia10071/17676Barbosa, Miguel Bruno Valongo PimentamasterThesisrestrictedAccess
16-Nov-2018Snackwill: lauching a new brand of healthy snacks in the market10071/18597Silva, Margarida do Vale Cardoso Vidal damasterThesisopenAccess
3-Jul-2019Social capital, organizational learning and enterprise performance: an empirical study on pharmaceutical companies in China10071/19751Ouyang JingbodoctoralThesisrestrictedAccess
24-Jul-2019Social media as a communication tool for small and medium enterprises: lessons learned on best practices for companies with limited budget10071/18860Barata, Joana AmaromasterThesisopenAccess
25-Oct-2019Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogs10071/19172Ying ZhoumasterThesisopenAccess
21-Nov-2018Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures10071/18444Guftométros, MyronmasterThesisrestrictedAccess
20-Nov-2019Spice-it.up: team-cooking experience10071/19198Afat, PelinmasterThesisrestrictedAccess
29-Nov-2019Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club10071/19434Oliveira, Diogo Matos dos Santos de MagalhãesmasterThesisopenAccess
14-Nov-2018Sports marketing - management Real Oviedo: the rebirth of a historical Spanish football club10071/17868Corominas Cabrales, PelayomasterThesisopenAccess
20-Nov-2019Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wings10071/19184Brito, David CoelhomasterThesisopenAccess
21-Nov-2018Stay or leave?: a relação entre as práticas de gestão de recursos humanos de alta performance a intenção de turnover em consultoras10071/18714Murcho, Ana Raquel da CruzmasterThesisopenAccess
21-Dec-2017Strategic analysis of overseas chinese language media: the case of jornal Puxin10071/16285Cuijian YinmasterThesisopenAccess