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Browsing by JEL Classification M Business administration and business economics - Marketing - Accounting - Personnel economics

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Issue DateTitleAuthor(s)TypeAccess Type
18-Dec-2017O negócio da publicidade no contexto de um operador postal10071/16268Oliveira, Graça Maria Porto Temudo Pires demasterThesisopenAccess
9-Jun-2020New insights on the importance of real-time marketing on building brand engagement and brand equity10071/20560Pereira, Teresa VianamasterThesisrestrictedAccess
12-Dec-2018New trends in convenience stores10071/18380Costa, André Pinto damasterThesisopenAccess
7-Dec-2017New trends in marketing: the impact in convenience store's atmosphere10071/16368Mendonça, Filipe de Amaral Pedro Bota demasterThesisrestrictedAccess
24-Nov-2017New trends in store atmosphere: an application to the banking sector10071/15410Simões, Mafalda dos SantosmasterThesisopenAccess
22-Dec-2017New trends in store atmosphere: an application to the telecommunication sector10071/15872Rodrigues, Mariana VenturamasterThesisopenAccess
27-Nov-2018News sentiment e os investimentos em marketing10071/17766Mateus, António Miguel DiasmasterThesisopenAccess
19-Dec-2019Nike marketing plan: the launch of Nike Academy in Portugal10071/19885Caetano, Nuno Maria Risques Pereira LupimasterThesisopenAccess
19-Dec-2019Nova linha de medicamentos não sujeitos a receita médica: o caso YF10071/19558Alves, Carlos Jorge da CostamasterThesisopenAccess
22-Jan-2019Novos modelos de negócio para o futuro paradigma dos operadores das redes de distribuição de energia elétrica10071/18830Ferreira, Nuno Filipe SantosmasterThesisrestrictedAccess
10-Dec-2017Online marketing communication: netnography into different types of fashion brands10071/15727Serra, Jessica MariamasterThesisrestrictedAccess
29-Nov-2017Organizações na era pós-industrial: a complexidade, as "fintechs" e os bancos10071/15824Passos, Danielle Sandler dosmasterThesisopenAccess
3-Jul-2019Organizational life cycle: leadership style and employee satisfaction: a case study of hospital in China10071/19771Wang XinglindoctoralThesisopenAccess
19-Nov-2018Organizational resources, dynamic capabilities and strategic performance: an analysis of the Real Estate Appraisal Industry in Guangdong, China10071/17753Peng LindoctoralThesisopenAccess
27-Nov-2019O papel do mobile no customer journey do serviço de MFR/Fisioterapia da Cintramédica10071/19355Marques, Ricardo Crespo SilvamasterThesisrestrictedAccess
26-Nov-2018Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour10071/17854Mendes, Sara Vaz de Barros NunesmasterThesisopenAccess
28-Sep-2018Pearson's experience in China - acquisition on global education: a pedagogical case study10071/18088Chen WangtingmasterThesisopenAccess
13-Sep-2018Perceções dos líderes sobre o papel da humildade no desempenho: um estudo empírico em Portugal10071/17475Patrão, Inês Vieira Godinho MedeiromasterThesisopenAccess
15-Dec-2017Perceptions of the attitudes and policies towards religion at Portuguese workplaces10071/16637Pereira, Mónica Isabel GasparmasterThesisopenAccess
10-Dec-2018A performance e o desempenho no departamento de recursos humanos na banca: estudo de caso10071/17933Barreira, Lucie NunesmasterThesisrestrictedAccess