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Browsing by JEL Classification M Business administration and business economics - Marketing - Accounting - Personnel economics

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Issue DateTitleAuthor(s)TypeAccess Type
29-Nov-2019How are companies addressing sustainability?: the pedagogical case study of Sociedade Central de Cervejas e Bebidas10071/19377Sobral, Sara NunesmasterThesisopenAccess
28-Nov-2019How can private label brand investment affect consumers?: the case study of Leroy Merlin10071/19345Ramalho, Manuel Maria Mourinha CaeiromasterThesisopenAccess
29-Nov-2019How can social media influence customers loyalty10071/19512Constantino, Micaela Andreia CabralmasterThesisrestrictedAccess
30-Nov-2017How can store atmosphere be applied in Sonasol brand?10071/15765Pinto, Inês Ferreira LourençomasterThesisopenAccess
28-Oct-2019How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist?10071/19030Afonso, Ana Filipa do Amparo LeitãomasterThesisopenAccess
23-Oct-2019How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement10071/19171Yuan JingmasterThesisrestrictedAccess
10-Dec-2018How cool is advertising-evoked nostalgia in the eyes of the millennials?10071/18363Amaral, Maria de Almeida e Silva BrancomasterThesisopenAccess
13-Nov-2019How different cultures respond to controversial advertisements: a three way cross-cultural study10071/19102Trigo, António José Marçalo PiresmasterThesisopenAccess
2-Sep-2019How do middle managers deal with uncertainty in the strategy process?10071/19819Hasan AktasdoctoralThesisembargoedAccess
19-Nov-2018How do policy incentives influence the adoption of electric vehicles?10071/18361Ivanova, Elitza VladimirovamasterThesisopenAccess
13-Nov-2018How does board's diversity influence the adoption of best practices when preparing integrated reports?10071/17716Braz, Maria João OliveiramasterThesisopenAccess
16-Dec-2019How does service quality affects casino players’ satisfaction10071/19607Prata, Tiago MarquesmasterThesisopenAccess
28-Nov-2019How gender free are HPWP?: a moderated mediation model across participatory safety towards team performance10071/19143Tavares, Constança Isabel JardimmasterThesisopenAccess
17-Dec-2018How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744Fernandes, António Jorge AlvoeiromasterThesisopenAccess
27-Nov-2019How multisensory experiences in virtual environments affect intention to return: the role of cognitive flexibility, sense of power and personality traits10071/19426Villar, Joana Andrade Dias PossermasterThesisrestrictedAccess
5-Nov-2018How rebranding affects the brand equity of a private label brand10071/18101Faria, Rita Meireles Alves TamagninimasterThesisopenAccess
12-Nov-2019How satisfied is a green consumer?: case study of The Bam and Boo10071/19446Fernandes, Maria Madeira MartinsmasterThesisrestrictedAccess
7-Dec-2018How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebook10071/18357Soares, André Gomes de CastromasterThesisopenAccess
13-Dec-2018How to attract mega sports events to Lisbon?10071/18481Reis, Catarina MartinsmasterThesisopenAccess
21-Oct-2019How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrush10071/19168Macias, Margarida Catalão FontanmasterThesisrestrictedAccess