Skip navigation
User training | Reference and search service

Library catalog

Integrated Search
b-on
More
resources
Content aggregators

Browsing by JEL Classification M Business administration and business economics - Marketing - Accounting - Personnel economics

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
This table browses all dspace content
Issue DateTitleAuthor(s)TypeAccess Type
25-Jan-2021Hidden costs of flexible work: Employers’ perception10071/22181Dias, Carolina CravomasterThesisopenAccess
29-Nov-2019How are companies addressing sustainability?: The pedagogical case study of Sociedade Central de Cervejas e Bebidas10071/19377Sobral, Sara NunesmasterThesisopenAccess
10-Dec-2020How artificial intelligence can provide support in project resource management10071/21310Nobre, Ricardo Miguel SilvamasterThesisopenAccess
23-Dec-2020How can century-old multinational companies adapt their marketing and communication strategy to the digital channel and generational evolution: Philips Portuguesa S.A.10071/21883Costa, Sara Vanessa FernandesmasterThesisrestrictedAccess
28-Nov-2019How can private label brand investment affect consumers?: The case study of Leroy Merlin10071/19345Ramalho, Manuel Maria Mourinha CaeiromasterThesisopenAccess
29-Nov-2019How can social media influence customers loyalty10071/19512Constantino, Micaela Andreia CabralmasterThesisrestrictedAccess
30-Nov-2017How can store atmosphere be applied in Sonasol brand?10071/15765Pinto, Inês Ferreira LourençomasterThesisopenAccess
28-Oct-2019How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist?10071/19030Afonso, Ana Filipa do Amparo LeitãomasterThesisopenAccess
23-Oct-2019How college students in China view brand experience, brand personality and brand love: Moderate effect of product involvement10071/19171Yuan JingmasterThesisrestrictedAccess
10-Dec-2018How cool is advertising-evoked nostalgia in the eyes of the millennials?10071/18363Amaral, Maria de Almeida e Silva BrancomasterThesisopenAccess
13-Nov-2019How different cultures respond to controversial advertisements: a three way cross-cultural study10071/19102Trigo, António José Marçalo PiresmasterThesisopenAccess
2-Sep-2019How do middle managers deal with uncertainty in the strategy process?10071/19819Hasan AktasdoctoralThesisembargoedAccess
19-Nov-2018How do policy incentives influence the adoption of electric vehicles?10071/18361Ivanova, Elitza VladimirovamasterThesisopenAccess
13-Nov-2018How does board's diversity influence the adoption of best practices when preparing integrated reports?10071/17716Braz, Maria João OliveiramasterThesisopenAccess
16-Dec-2019How does service quality affects casino players’ satisfaction10071/19607Prata, Tiago MarquesmasterThesisopenAccess
28-Nov-2019How gender free are HPWP?: a moderated mediation model across participatory safety towards team performance10071/19143Tavares, Constança Isabel JardimmasterThesisopenAccess
29-Dec-2020How is CSR incorporated into a firm's strategy: the pedagogical case study of Henkel10071/21777Fonseca, Maria do Mar Santos Matos DavidmasterThesisrestrictedAccess
17-Dec-2018How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects10071/18744Fernandes, António Jorge AlvoeiromasterThesisopenAccess
27-Nov-2019How multisensory experiences in virtual environments affect intention to return: The role of cognitive flexibility, sense of power and personality traits10071/19426Villar, Joana Andrade Dias PossermasterThesisrestrictedAccess
5-Nov-2018How rebranding affects the brand equity of a private label brand10071/18101Faria, Rita Meireles Alves TamagninimasterThesisopenAccess