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Browsing by JEL Classification M Business administration and business economics - Marketing - Accounting - Personnel economics

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Issue DateTitleAuthor(s)TypeAccess Type
11-Dec-2018Generational analysis on tourists' travel behaviors: exploring chinese outbound tourists10071/18606Huang ShunyingmasterThesisopenAccess
23-Nov-2018Gestão da produtividade na indústria cervejeira10071/17553Alves, Luiz CarlosmasterThesisopenAccess
20-Nov-2018Gestão das operações nos serviços: caso de estudo pedagógico sobre Joaquim Chaves Saúde10071/17457Pedro, Beatriz RebelomasterThesisopenAccess
19-Dec-2017Gestão de mudança: estudo de caso: Unitel T+ (Cabo Verde)10071/15753Moreira, Felisberto de Barros SilvamasterThesisrestrictedAccess
14-Nov-2018Gestão de performance em serviços descentralizados na saúde: aplicação a uma unidade de cuidados intensivos10071/18370Mota, Daniel Augusto EstevesmasterThesisopenAccess
8-Jan-2019Gestão de riscos como catalisador de decisões10071/18900Freire, Artur JunqueiramasterThesisopenAccess
25-May-2018Gestão do conhecimento na Agência de Inovação, S.A.10071/17354Alves, Nuno Miguel de OliveiramasterThesisopenAccess
26-Nov-2018A gestão do talento no setor industrial: "Nine Box Model"10071/18755Morais, António Luís Marques Pereirinha demasterThesisrestrictedAccess
11-Dec-2018A gestão do Word of Mouth: entre a praxis e a teoria10071/18383Castro, Rodrigo José Soares demasterThesisopenAccess
21-Nov-2017Governo da informação: estudo do caso da ANA Aeroportos de Portugal, SA10071/15423Carneiro, Rui Alexandre Abreu da FonsecamasterThesisrestrictedAccess
29-Nov-2019Green consumerism: a influência da RSE no consumo de cosmética orgânica10071/19364Nunes, Catarina Sofia VinhasmasterThesisrestrictedAccess
29-Nov-2019Green marketing and the conscious consumers in Portugal10071/19288Nunes, Catarina QuintasmasterThesisrestrictedAccess
29-Nov-2019How are companies addressing sustainability?: the pedagogical case study of Sociedade Central de Cervejas e Bebidas10071/19377Sobral, Sara NunesmasterThesisopenAccess
28-Nov-2019How can private label brand investment affect consumers?: the case study of Leroy Merlin10071/19345Ramalho, Manuel Maria Mourinha CaeiromasterThesisopenAccess
29-Nov-2019How can social media influence customers loyalty10071/19512Constantino, Micaela Andreia CabralmasterThesisrestrictedAccess
30-Nov-2017How can store atmosphere be applied in Sonasol brand?10071/15765Pinto, Inês Ferreira LourençomasterThesisopenAccess
28-Oct-2019How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist?10071/19030Afonso, Ana Filipa do Amparo LeitãomasterThesisopenAccess
23-Oct-2019How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement10071/19171Yuan JingmasterThesisrestrictedAccess
10-Dec-2018How cool is advertising-evoked nostalgia in the eyes of the millennials?10071/18363Amaral, Maria de Almeida e Silva BrancomasterThesisopenAccess
13-Nov-2019How different cultures respond to controversial advertisements: a three way cross-cultural study10071/19102Trigo, António José Marçalo PiresmasterThesisopenAccess